What's Guran Consulting?
Guran-Consulting is run by Dorota Guran. She advises women on starting their own business, communication difficulties, strategic growth, increasing turnover and much more. On her website, she offers packages that include several offers.
One very interesting result from our stakeholder interview is that men make up around 90% of her clientele, even though her website is specifically aimed at women.
01 - Intro
02 - The Process
05 - User Persona
04 - User Interview
03 - Stakeholder Interview
06 - User Flow
07 - MidFi
08 - Usability Testing
09 - Moodboard
What's Guran Consulting?
Guran-Consulting is run by Dorota Guran. She advises women on starting their own business, communication difficulties, strategic growth, increasing turnover and much more. On her website, she offers packages that include several offers.
"I firmly believe that every woman has the right to realize her full potential and succeed in business. My passion is to support you and help you overcome these obstacles."
Problem Statement
Our user persona Katja needs to be informed on financial opportunities and best practices by a professional who speaks her language.
About
The second project during my time at the Ironhack bootcamp was dedicated to the topic of e-commerce. As course participants, we were asked to find a stakeholder ourselves.
Someone who either does not yet have a website or whose website needs to be improved. The only important thing here is that something has to be offered for sale.
Problem Statement
Our user persona Katja needs to be informed on financial opportunities and best practices by a professional who speaks her language.
01 - Intro
02 - The Process
05 - User Persona
04 - User Interview
03 - Stakeholder Interview
06 - User Flow
07 - MidFi
08 - Usability Testing
09 - Moodboard
Sub problem: Katja has problems pointing out who is a trustworthy and to find an empathetic expert, who can relate to her experiences.
Solution: Integrate reviews and give background information about the company. Plus there’s a blog with real success stories.
Build trust quickly
Sub problem: It’s hard to find a business consulting company with experts speaking Katja’s language.
Solution: The languages Dorota Guran speaks are immediately apparent and easy to select from a language picker in the menu bar or inside the bubble.
Language barrier
Sub problem: Katja has a lot on her plate and has limited time to read extensive texts online.
Solution: Most important information visible at first sight, when the user visits the page. Plus there's a calendar option to check free slots.
Clarity and time
Stakeholders problem: Men make up around 90% of her clientele, even though Guran Consulting wants to the website specifically aimed at women.
Solution: Besides the blog, the usage of icons and informational text we changed the websites typography and color scheme with regard to our moodboard.
Aimed at female clients
Sub problem: Katja has problems pointing out who is a trustworthy and to find an empathetic expert, who can relate to her experiences.
Solution: Integrate reviews and give background information about the company. Plus there’s a blog with real success stories.
Build trust quickly
Sub problem: It’s hard to find a business consulting company with experts speaking Katja’s language.
Solution: The languages Dorota Guran speaks are immediately apparent and easy to select from a language picker in the menu bar or inside the bubble.
Language barrier
Sub problem: Katja has a lot on her plate and has limited time to read extensive texts online.
Solution: Most important information visible at first sight, when the user visits the page. Plus there's a calendar option to check free slots.
Clarity and time
Stakeholders problem: Men make up around 90% of her clientele, even though Guran Consulting wants to the website specifically aimed at women.
Solution: Besides the blog, the usage of icons and informational text we changed the websites typography and color scheme with regard to our moodboard.
Aimed at female clients
Build trust quickly
Problem: Katja has problems pointing out who is a trustworthy and to find an empathetic expert, who can relate to her experiences.
Solution: Integrate reviews and give background information about the company. Plus there’s a blog with real success stories.
Build trust quickly
Problem: Katja has problems pointing out who is a trustworthy and to find an empathetic expert, who can relate to her experiences.
Solution: Integrate reviews and give background information about the company. Plus there’s a blog with real success stories.
Language barrier
Problem: It’s hard to find a business consulting company with experts speaking Katja’s language.
Solution: The languages Dorota Guran speaks are immediately apparent and easy to select from a language picker in the menu bar or inside the bubble.
Language barrier
Problem: It’s hard to find a business consulting company with experts speaking Katja’s language.
Solution: The languages Dorota Guran speaks are immediately apparent and easy to select from a language picker in the menu bar or inside the bubble.
Clarity and time
Problem: Katja has a lot on her plate and has limited time to read extensive texts online.
Solution: Most important information visible at first sight, when the user visits the page. Plus there's a calendar option to check free slots.
Clarity and time
Problem: Katja has a lot on her plate and has limited time to read extensive texts online.
Solution: Most important information visible at first sight, when the user visits the page. Plus there's a calendar option to check free slots.
Aimed at female clients
Problem: Men make up around 90% of her clientele, even though Guran Consulting wants to the website specifically aimed at women.
Solution: Besides the blog, the usage of icons and informational text we changed the websites typography and color scheme with regard to our moodboard.
Aimed at female clients
Problem: Men make up around 90% of her clientele, even though Guran Consulting wants to the website specifically aimed at women.
Solution: Besides the blog, the usage of icons and informational text we changed the websites typography and color scheme with regard to our moodboard.
